You’re confusing marketing with sales.

You’re confusing marketing with sales. 

If you listen to Gary V, you’ve heard this. Thanks for summing it up so concisely, Gary. Let us expand.

When clients ask us for proof behind using a specific color, or data to show why they should post Instagram stories, or metrics on converting followers to customers, we squirm in our seats. Why? Because if there is proof on why blue is the best color for the logo for your tech company, or metrics on what qualifies the “best” Instagram story, then that information is old news. If you follow these arbitrary guidelines, you’re conforming. You’re limiting your creativity. You’re playing it safe.

We don’t blame you. Throughout our lives, we’re fed information and expected to regurgitate it. That’s what classes in schools expect. That’s how we’re measured. And we’re told our future depends on our ability to regurgitate flawlessly. 

Instead of looking to others for proof, reinforcement, or justification, look within. What story are you trying to tell? Who do you want to connect with? How do you speak? 

Selling products is a side effect, not a goal. Instead of focusing on sales, focus on the mere purpose of your existence. The most successful brands move society. They stand for something greater than themselves and they take a stance. 

Doing so, takes a whole lot of courage. It’s hard. It’s scary. We’re happy to be your cheerleaders every day of the week because there is only one of you. You deserve to speak your truth, and the world deserves to hear from you.