THOUGHT HOUSE
A home for our thoughts.
All
Like many of our clients, we’re aware of a variety of shifts happening to our business right now. Our secondary services are becoming our most popular services, our community is resonating with certain content over others, and we’re exploring creative partnership opportunities.
One of the purposes of having a Brand Articulation Package is to help creatives be able to execute their brand vision. Bravo, independent music Artist, passed his Articulation guide off to his photographer, SJ Spreng, and together, they made magic.
While he has spent the past few months focusing on creation, he recently came up for air, and came to us for support on how to brand himself and how to put himself out there in a way that reflects his current artistry and style.
In the last couple months, we’ve gotten the most questions about Personal Branding. Whether it’s from CEOs, founders, industry leaders, or music artists and photographers, those who represent themselves are looking for support.
With limited in-person interactions these days, one of the most important pivots brands can make is to strengthen their digital experience. In other words, when consumers are engaging with your brand, how can you make their experience worthwhile? That’s going to mean something different for every brand, whether that be sparking joy, educating, or providing a needed service at ease.
In this case, Nick is the face of his brand, so his brand has to be a reflection of him. It does not need to be exactly him, but it has to have his essence.
A recession does not have to mean business failure. In our most recent recession, there were industries that not only survived, but thrived, and some of them are businesses we can’t imagine living without today. What is today’s gold-rush?
You may have heard that Gen Z accounts for about $143 billion in direct spending in the U.S. For this reason, amongst others, brands are paying attention to this generation. We are too, and we want to share the many reasons why Gen Z is captivating us.
When you’re entering an existing market, how do you stand out? How do you connect to your target market? How do you attract partnerships? Stakeholders? Employees? Consumers?
The process of building a meaningful brand requires introspection. There are a handful of concerns that we have heard over and over from our clients (and that we have said to ourselves) when preparing to get started with brand and business development. By sharing these thoughts with you, our goal is to normalize them and then share our take on moving forward with, not without, these thoughts.
Today, a project that we have been working on since July has come to life. And its name is Simon Wolff.
We are so excited to share this with you and tell you about our process working with the Simon Wolff team. Together, we took a heart shaped bath bomb wrapped in foil and turned it into a brand, a business, and a social movement.
From a branding point of view, whole round numbers are the current approach to pricing. Today, at first glance, the 99 cent looks like the product is cheaper, discounted, and more outdated. Consumers today value transparency, they don’t want to feel like they’re being tricked by marketing schemes.
While many business owners focus on running their businesses, they forget that part of doing so is paying attention to how the business is being reflected externally (AKA brand).
It’s so important that all of the hard work you’re putting in internally shows when consumers, clients, stakeholders etc. are looking. So, ask yourself, is your brand reflecting your business? If not, answer these questions:
Some of these books have literally changed our lives. If that sounds dramatic, it’s because it is. And it’s true. We hope you love these as much as we do.
If you listen to Gary V, you’ve heard this. Thanks for summing it up so concisely, Gar! Let us expand.
What does it really mean to “realize your potential”? People seem to love this phrase. We, on the other hand, have a love-hate relationship with it. So, let’s discuss for a moment.
For all you ambitious people who are constantly asking yourselves how you can do better, level up, or change courses, this one’s for you. (And note: We are you. We ask ourselves these questions daily.)
Here are two days worth of inspirational quotes and memes that live in Dana and Jenna’s DMs.
Enjoy!
People, this is a big one. “Soul Over System” is the mantra that we live and breath both personally and professionally.
Goodbye Love Detailed, Hello Constant House LA
You know that expression ‘practice what you preach’? Recently, we really took that to heart in our business and personal life and we decided to switch things up. So, here we are announcing our very own rebrand!
About C.House
Here are two days worth of inspirational quotes and memes that live in Dana and Jenna’s DMs.
Enjoy!
People, this is a big one. “Soul Over System” is the mantra that we live and breath both personally and professionally.
Goodbye Love Detailed, Hello Constant House LA
You know that expression ‘practice what you preach’? Recently, we really took that to heart in our business and personal life and we decided to switch things up. So, here we are announcing our very own rebrand!
Client Work
One of the purposes of having a Brand Articulation Package is to help creatives be able to execute their brand vision. Bravo, independent music Artist, passed his Articulation guide off to his photographer, SJ Spreng, and together, they made magic.
While he has spent the past few months focusing on creation, he recently came up for air, and came to us for support on how to brand himself and how to put himself out there in a way that reflects his current artistry and style.
In this case, Nick is the face of his brand, so his brand has to be a reflection of him. It does not need to be exactly him, but it has to have his essence.
Inspiration
Like many of our clients, we’re aware of a variety of shifts happening to our business right now. Our secondary services are becoming our most popular services, our community is resonating with certain content over others, and we’re exploring creative partnership opportunities.
A recession does not have to mean business failure. In our most recent recession, there were industries that not only survived, but thrived, and some of them are businesses we can’t imagine living without today. What is today’s gold-rush?
The process of building a meaningful brand requires introspection. There are a handful of concerns that we have heard over and over from our clients (and that we have said to ourselves) when preparing to get started with brand and business development. By sharing these thoughts with you, our goal is to normalize them and then share our take on moving forward with, not without, these thoughts.
Some of these books have literally changed our lives. If that sounds dramatic, it’s because it is. And it’s true. We hope you love these as much as we do.
What does it really mean to “realize your potential”? People seem to love this phrase. We, on the other hand, have a love-hate relationship with it. So, let’s discuss for a moment.
For all you ambitious people who are constantly asking yourselves how you can do better, level up, or change courses, this one’s for you. (And note: We are you. We ask ourselves these questions daily.)
Marketing Dev
In the last couple months, we’ve gotten the most questions about Personal Branding. Whether it’s from CEOs, founders, industry leaders, or music artists and photographers, those who represent themselves are looking for support.
With limited in-person interactions these days, one of the most important pivots brands can make is to strengthen their digital experience. In other words, when consumers are engaging with your brand, how can you make their experience worthwhile? That’s going to mean something different for every brand, whether that be sparking joy, educating, or providing a needed service at ease.
You may have heard that Gen Z accounts for about $143 billion in direct spending in the U.S. For this reason, amongst others, brands are paying attention to this generation. We are too, and we want to share the many reasons why Gen Z is captivating us.
When you’re entering an existing market, how do you stand out? How do you connect to your target market? How do you attract partnerships? Stakeholders? Employees? Consumers?
From a branding point of view, whole round numbers are the current approach to pricing. Today, at first glance, the 99 cent looks like the product is cheaper, discounted, and more outdated. Consumers today value transparency, they don’t want to feel like they’re being tricked by marketing schemes.
While many business owners focus on running their businesses, they forget that part of doing so is paying attention to how the business is being reflected externally (AKA brand).
It’s so important that all of the hard work you’re putting in internally shows when consumers, clients, stakeholders etc. are looking. So, ask yourself, is your brand reflecting your business? If not, answer these questions:
If you listen to Gary V, you’ve heard this. Thanks for summing it up so concisely, Gar! Let us expand.
Website by Nina Romans Design.