Personal Branding Spotlight: Bravo, Independent Artist
Honing in on brand essence for personal brands, is well, deeply personal. It requires introspection, rawness, and vulnerability. That’s exactly why it’s our jam.
We recently worked with Nick Coleman (Bravo), an independent artist, to create his Brand Articulation Package. He happens to be one of our favorite artists.
When working with people on their personal brands, our goal is to help them uncover and portray their unique identity. We identify their values, tone, and image, and we articulate them in a language understood by all those vested in their brand: consumers, brand partners, stakeholders, etc.
In this case, Nick is the face of his brand, so his brand has to be a reflection of him. It does not need to be exactly him, but it has to have his essence.
We started with a consultation where we unpacked who he is, who he is looking to attract, how he wants to make others feel, and what he uniquely brings to the Music Industry, to name a few.
Based off his responses, we put together a Brand Articulation package, where we defined Bravo’s brand. We’ll give you a short snapshot into each section of Bravo’s Brand Articulation Package:
Who is Bravo?
...He is patient because he is confident. He is starry- eyed but he knows himself, making his constant evolution purposeful. He believes that his biggest gift is his freedom to keep his fate in his own hands...
Who is Bravo looking to attract?
...Bravo’s brand focuses less on attracting individuals of an ideal demographic and more on bringing together a community of like-minded and more importantly, like-spirited people. His ideal listener, collaborator, and stakeholder shares his common values...
How should others think and feel about Bravo?
...He keeps his people close. If he could, he’d take every one of his listeners to a picnic in the park…
What does Bravo uniquely bring to the Music Industry?
...He has unwavering self-awareness. He knows himself. He knows his style. He knows what serves his spirit, lifestyle, and music, and he knows what does not...
Bravo’s top brand values that should come across musically, visually, and contextually:
Your x-factor is you. Nobody can be you better than you can.
Find your greater purpose and commit to it.
Bravo’s Brand Tone. In words.
Inclusive
Approachable
Bravo’s Brand Aesthetic. In words.
Vibe:
...Bravo is colorful, cheerful, and happy, but he is not tone-deaf to the weight of life. He is positive and uplifting because of life’s complexity, not in spite of it...
Style:
...He likes to wear gold chains, several rings, and fun sunglasses. He is drawn to tie-dye, denim, bold accessories, bright colors, and a well-layered outfit...
Colors:
Bravo is attracted to vibrant and often sherbert colors. His favorite colors are light blue, burgundy, yellow, denim, tie dye, and olive green…
From here, we created Bravo’s Aesthetic Inspiration Board. It will be sent to all those vested in Bravo’s brand to ensure that his creative team has a complete understanding of his aesthetic.
Each of these sections was expanded upon, and they came together to create a comprehensive Articulation Package. By conveying the brand vision purposefully and intentionally, they can come across visually and contextually, whether that’s through marketing materials, content, and digital presence or music videos, album covers, and merch.