A Rebrand: Makeup Therapy

After 12 years in business, Founder Tara felt it was time to give her brand a makeover. Tara puts so much love and attention into making her clients feel beautiful on the inside and out. Her goal with this rebrand was to display Makeup Therapy as timeless, contemporary, chic, bold, and feminine. She drew inspiration from some of her own favorite brands in order to speak to her current clients.

She knew she wanted the brand to be primarily black and white. We played heavily with texture to bring these colors to life.

We decided to add touches of blush and nude to add dimension to her brand.

We mixed Serif and Sans Serif fonts in her logos to evoke the contemporary, yet fashion-forward feel.

Thank you, EM Branding for helping to bring this vision to life.