Personal Branding Spotlight: Dre Scott songwriter/producer.
We’re finding that many of our friends/partners/clients who are gaining exceptional momentum right now are those who have been able to turn isolation into their sanctuary of peace, quite, and connection with their inner most circle. Dre Scott, songwriter/producer, is one of those people.
While he has spent the past few months focusing on creation, he recently came up for air, and came to us for support on how to brand himself and how to put himself out there in a way that reflects his current artistry and style.
As we do, we began with a Deep Dive Brand Consultation where we unpacked who he is, who he is looking to attract, how he wants to make others feel, and what he uniquely brings to the Music Industry, to name a few.
Based off his responses, we put together a Brand Articulation package, where we defined Dre Scott’s brand. We’ll give you a short snapshot into each section of Dre’s Brand Articulation Package:
Who is Dre Scott?
Dre Scott is a business-savvy, responsible, clever, and grateful songwriter and producer. With a background in Music Industry, he brings his versatile perspective to every collaboration… He strikes an extremely rare balance between creativity and realism, edge and warmth, and refinement and humility…
Who is Dre Scott looking to attract?
Dre is confident in his approach to go the “corporate” music route… He is as upbeat a tastemaker as he is an introspective world problem solver, and his music reflects this spectrum…
What does Dre Scott uniquely bring to the Music Industry?
Dre’s corporate lens is his most unique industry trait…
Dre's top brand values that should come across musically, visually, and contextually:
Reliability
Wit
Intuition
Swagger
Humility
Class
Empathy
We then unpacked Dre’s style and taste. We discussed everything from fashion, to interiors, to favorite travel destinations.
Based on both discussions, we created 3 brand boards to serve as the guide for his brand.
This board will serve as the “umbrella” brand.
These boards are alternate brand boards that each complement and route out his brand.
Dre will share his final articulation package and visuals with his collaborators, managers, and any creatives who help him with brand + music assets.