Personal Branding through Photography
One of the purposes of having a Brand Articulation Package is to help creatives be able to execute their brand vision. Bravo, independent music Artist, passed his Articulation guide off to his photographer, SJ Spreng, and together, they made magic.
“I wish that I could send every single one of my clients to Constant House before we shoot. I think a lot of photographers out there pride themselves in being able to really understand their clients and bring authenticity out of them — I’m one of those people — however, there’s just nothing like the way that Jenna and Dana can help any individual or company understand and appreciate themselves. The images we created were on-brand, cohesive and completely true to Bravo, and I attribute that wonderful outcome to the foundation that Constant House set for the entire experience.” - SJ
Below you will see how a strong, well articulated brand vision sets the foundation for creative success.
First, we set the foundation. We dug deep into who Bravo is, who he is looking to attract, how he wants to make others feel etc. Here’s a snapshot of this summary from his Articulation package:
We then explored his personal style, taste, and aesthetic likes/dislikes.
Then, we created his brand board to visually depict his brand vision.
SJ, photographer, made these assets come to life. She took this vision, creative directed and photographed Bravo to produce content that reflected his vision.
