Personal Branding Spotlight: SJ, photographer/artist
SJ is one of the most talented photographers we know. She came to us prior to updating her website. She asked us to help her get clear on her personal brand — so that she could create a website that is a true reflection of her style & strengths.
Here are some images of SJ’s work:
As always, we started with a Deep Dive Brand Consult to understand SJ’s values, goals, ideal stakeholders, and how she wants to make others feel.
Here’s a snapshot of what we pulled away from our conversation and how we put it into words in her Brand Articulation Package:
*Note, this is an abbreviated version.
Who is SJ?
SJ is a photography-centric artist based in California. Her primary work is in brand and creative development- for music artists and meaningful brands. Her passion is in photographing people. She is on the pulse of fashion, music, and lifestyle trends, although her eye transcends trends.
Who is SJ looking to attract?
Ideal Stakeholders:
First and foremost, SJ is looking to evolve with her clients. She seeks long term relationships… often lends itself to relationships with those creating personal brands, she also works with brands for product shoots and content creation…
Ideal Collaborators:
SJ works especially well with anyone who has an open heart and free spirit. While she has an innate elevated and chic style, she is attracted to alternative and out-of-the-box styles and perspectives.
How should others think and feel about SJ?
…Her circle is diverse in every meaning of the word because her humility allows her to meet people where they are. SJ’s gratitude and appreciation, especially of beauty, helps others see things with a fresh perspective. She is never too cool for anyone, although she is really “too cool”….
What does SJ uniquely bring to the Photography/Content Creation Industry?
Firstly, SJ is an incredible articulator. She conveys ideas and sensory descriptions flawlessly- through words and speech…
SJ’s top brand values that should come across visually and contextually:
Beauty
Humility
Wit
Intelligence
Versatility
Cutting-edge
We then did a Deep Dive into SJ’s aesthetic style, asking her to answer a long list of rapid-fire questions. We talked about personal style, interior design style, and asked specific taste questions like “what is your favorite beverage?” and “If you could travel anywhere in the world tomorrow, where would you go?”.
Based on this conversation, we summarized her personal brand style like so:
*Note: this is an abbreviated version.
Vibe:
Sj is attracted to bright and airy spaces/vibes…She likes cozy things… Her vibe is enamoring yet modest…
Style:
SJ’s personal style is a mix of feminine/whimsical and hip-hop/street-wear…She wears gold hoops, silver chains on her wrists, and an emerald stone on her neck…
Colors:
Her favorite colors are yellow, pastels, peach, and neon.
To complement the written portion of SJ’s Brand Articulation, we created a visual Brand Board.
And here is how SJ updated her Instagram page to reflect her new brand vision:
