Personal Branding Spotlight: Sanni, Artist / Songwriter / Instrumentalist
Sanni is a once in a generation vocalist, powerful storyteller, multi-instrumentalist, and awarded dancer. After reaching childhood stardom from his time on American Idol and World of Dance, he took some time off of music to re-center and re-align with himself and his authentic artistry.
At a pivotal time in his career, Sanni came to us for Brand Development. He knows himself, knows his craft, and is ready to reintroduce himself to the world.
Our Development process with Sanni will take on many iterations.
Starting with Step 1: Brand Articulation. Below is a *condensed version of our Brand Articulation process with Sanni:
Who is Sanni?
…He’s humble, charismatic and self-motivated, pursuing artistry first and songwriting second. His music is pop and R&B. His voice is comparable to Chris Brown x Michael Jackson. His artistry is reflective of Brock Hampton x Frank Ocean x Chris Brown…
How should others think and feel about Sanni?
…He brings joy…Sanni should be known first for his true artistry. He brings raw musical ability.
On top of being a vocalist and songwriter, he plays the guitar and piano. He shines during live performances.
What does Sanni uniquely bring to the Music Industry?
Sonically: He combines tenor vocals with trap elements. His voice is fit for radio records.
Foundation: …his introduction to music was in church…
Perspective: Sanni is extremely thoughtful and deliberate. He thinks everything through. He’s learning that it's ok to not have everything figured out, and to proceed with a vague vision, but it's intuitive for him to put all the pieces together himself….
Sanni’s top brand values that should come across musically, visually, and contextually:
Even if you don’t have it all figured out, just start (Vague vision)
Inspire
Move
Better yourself and everyone around you
Sanni’s Brand Tone. In words.
Approachable
Emotional
Meaningful
Joyous
Reliable
Vibe:
…His environment is moody, but his style and personal vibe is joyous…
Style:
Sanni’s go-to outfit is a black hoodie, joggers, and black hat. He likes camo, bomber jackets, oversized denim jackets, and graphic tees.
Colors:
His favorite color is red. He’s drawn mostly to black/dark gray tones with accents of playful colors (pinks, light blues, orange.)
Next, Sanni’s visual Brand Board to act as the blueprint for all brand decisions:
Next phase, we will work with Sanni to bring his brand to life through all music and brand endeavors.