In the last couple months, we’ve gotten the most questions about Personal Branding. Whether it’s from CEOs, founders, industry leaders, or music artists and photographers, those who represent themselves are looking for support.

With limited in-person interactions these days, one of the most important pivots brands can make is to strengthen their digital experience. In other words, when consumers are engaging with your brand, how can you make their experience worthwhile? That’s going to mean something different for every brand, whether that be sparking joy, educating, or providing a needed service at ease.

You may have heard that Gen Z accounts for about $143 billion in direct spending in the U.S. For this reason, amongst others, brands are paying attention to this generation. We are too, and we want to share the many reasons why Gen Z is captivating us.

When you’re entering an existing market, how do you stand out? How do you connect to your target market? How do you attract partnerships? Stakeholders? Employees? Consumers?

From a branding point of view, whole round numbers are the current approach to pricing. Today, at first glance, the 99 cent looks like the product is cheaper, discounted, and more outdated. Consumers today value transparency, they don’t want to feel like they’re being tricked by marketing schemes.

While many business owners focus on running their businesses, they forget that part of doing so is paying attention to how the business is being reflected externally (AKA brand).

It’s so important that all of the hard work you’re putting in internally shows when consumers, clients, stakeholders etc. are looking. So, ask yourself, is your brand reflecting your business? If not, answer these questions:

If you listen to Gary V, you’ve heard this. Thanks for summing it up so concisely, Gar! Let us expand.